Have you been wondering if you should use a blogger outreach service but do not know enough about what they do? If yes, we can help. To help you decide if you should use it, we are going to take a look at what these services are and what they do.
What Exactly Is A Blogger Outreach Service?
Blogger outreach services specialise in genuine outreach to bloggers on their client’s behalf. To fully understand what they do, it’s best to first understand what blogger outreach is. It is a marketing method that involves asking bloggers to publish a post about your business on their platform. It has become one of the most effective methods of marketing. But it is not as easy as it sounds if you do not know who or how to reach out, then you’ll end up wasting your time. That is why there are many great blogger outreach services that offer to take care of the entire process for you.
Why Use A Blogger Outreach Service
If you want immediate results, then using a blogger outreach service is a great idea. Most of these services have a large database of high authority bloggers. They have spent years working and building relationships with each and every one of them. Regardless of the type of your business, they will have individuals who are relevant to your niche with a large engaged audience. Some of these agencies also have a full house of content writers that can take care of the post for you. They know how to write original, engaging and SEO friendly content that can also help your search engine rankings.
Do It Yourself
If you do not have the budget to spend on a blogger outreach service, then you can try and do it yourself. It’s not overly complicated but who you reach out to and how you do it is very important. To help you get started, we are going to cover some of the key elements you need to consider when reaching out. The first step is to research as much as you can to find the most suitable platforms for publishing your content. You can use free SEO tools such as Ahrefs webmaster tools to check the domain authority of a blogger. But make sure not to focus too much on the domain authority because relevancy matters too. At the end of the day, you should really choose individuals who already discuss and publish topics related to your products and services. This is the only way to know for sure if their audience is going to engage with your content. Once you have gathered a list of potential people you can contact, you need to focus on writing an email that is unique and genuine. This is where most people fail, they use the same template for every email. If you want to get a response then make sure to put some effort into it and show that you are interested in their platforms and content.