As recent history has shown ecommerce has huge potential and millions of people across the world sell anything from handcrafted necklaces to tanks all at the click of a button. Of course some businesses have dwarfed most others e.g Amazon and ebay. These two ecommerce giants have had great success in the past few years and show no signs of slowing down as ecommerce is gradually overtaking traditional retail in terms of sales. However being successful for these two e-shopping giants has not all been plain sailing and so in this article we will examine what it takes to be successful in the world of ecommerce.
Establishing The Business
Amazon and ebay both took fairly different approaches to establishing their businesses. Originally amazon started of exclusively selling books but then as it grew in popularity it began to sell other items. Over time the website gained traction and many items started selling to the point that major retailers were trying to get involved with amazon in order to turn a profit thanks to the demand for the site and its services. Ebay on the other hand opted to sell anything and allowed users to buy and sell items through a bidding system although now there is a feature where people can buy items instantly. As well as having an eye catching website both companies had to use SEO in order to help improve their search engine rankings and this appear more relevant in the search results leading to more leads for the businesses.
Key Features And Recognisable Traits
Some of the most notable things about large businesses are often their branding as well as their ability to deliver customer service and provide their services overall efficiently. Amazon is known internationally for its branding and one of its unique traits is that for people buying and selling on amazon , amazon often offers packaging for items. When items are ordered through amazon prime they often receive exclusive amazon branding. Ebay on the other hand does not currently offer this packaging service. However eBay does like amazon have unique and memorable branding. For businesses of this size it is essential that they stand out from the crowd and offer services and features that their competitors cannot match. A example of a key trait ebay has is the ebay dispute resolution centre. This allows disputes to be resolved arguably faster than negations between the prospective buyer and dealer.
Buying And Selling
Buying and selling is a process which should be treated with great caution when looking for items online. This is because there is no guarantee that the item you are looking for is as described and occasionally there may be scammers that try and take advantage of people and steal their money. Therefore it is important to check users for reviews as well as order history to ensure that they are likely to be reliable overall. To conclude it is important to take care when buying and selling on online platforms to ensure that transactions are made safely and securely from trusted sources.